On this page of Benford's Law Stocks.com we present our study of Ulta Beauty, Inc. — ticker symbol ULTA. SEC filings have been screened by our Benford's Law software, for quarterly 10Q and annual 10K filings from 8/25/2021 to 6/2/2026 for Ulta Beauty, Inc. under CIK number 0001403568. For filings made in XBRL (eXtensible Business Reporting Language) format, our algorithm extracts all "tagged" numbers presented by the company; for any non-XBRL filings our algorithm uses its own interal set of rules to extract what it believes to be numbers as found throughout the filings. The format found for each filing is presented below together with the results for ULTA, with the percentage of found numbers beginning with each digit (1's, 2's, 3's, 4's, 5's, 6's, 7's, 8's, and 9's) charted against the "normal" range observed throughout our coverage universe, as well as the "normal" range for Ulta Beauty, Inc. based on the past ULTA filings our system processed in the past.
30.5
14.0
15.0
16.5
6.5
5.0
4.5
3.2
4.8
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
XBRL?   [ original filing, ULTA stockholder letter ]
Total numbers found: 400
Recent share count: 43,560,416 (4's column)

= Typical range across full coverage universe
Benford's Law Stocks Indicator
400
Low count compared to other filers, falling in the bottom quartile. At this number count, it would take about 4 numbers to move any given column by a full percentage point.
79

Starting from a possible score of 100, we made the following score deductions:
 • The 3's percentage was higher than the 2's percentage, increasing the penalty multiplier.
 • We deducted points (includes the impact of penalty multiplier) upon observing the 3's percentage was above the typical coverage universe range.
 • The 4's percentage was higher than the 3's percentage, increasing the penalty multiplier.
 • However, because we observed that the company's shares outstanding count begins with the digit 4, we canceled the penalty multiplier.
 • We deducted points upon observing the 4's percentage was above the typical coverage universe range.
 • We deducted points upon observing the 5's percentage was below the company's typical historical range.
 • We deducted point upon observing the 8's percentage was below the typical coverage universe range.
 • The 9's percentage was higher than the 8's percentage, increasing the penalty multiplier.
 • This is the 2nd column with percentage higher than the prior column, resulting in a penalty deduction.
 • We deducted point (includes the impact of penalty multiplier) upon observing the 9's percentage was above the company's typical historical range.
Benford's Law Stocks Indicator
ULTA
Normal score compared to other filers, falling within the middle 50%.
Check our work! We provide our Ulta Beauty, Inc. Benford's Law analysis for informational purposes only, and our software should be expected to make mistakes and contain errors (nothing you see on this website should be relied upon for any decision-making without first repeating the analysis yourself independently), and so below we present to you all of the numbers our system detected, for the ULTA filing above. This way, you can open the filing on your own and compare what you see below against what you yourself find. This can also be helpful for exploring any columns in particular that caught your eye.

1's 2's 3's
We found 122 numbers that start with the digit 1. Here they are:
166,300
165,647
169,361
138,396
1,420,091
1,434,062
1,251,287
1,849,896
1,813,074
1,658,834
10,870
124,824
124,912
132,565
130,765
144,899
1,763,850
1,847,968
1,813,103
1,689,439
101,220
131,241
120,442
119,704
1,189,256
1,182,754
1,129,309
1,522,410
1,736,929
1,420,239
1,896,237
1,734,148
1,267,620
1,114,219
1,829
106,860
1,579
10,490
11,418
1,579
1,812
153,305
100,013
112,354
15,000
115,580
1,354
10,799
12,911
191
166,300
13,750
106,793
1,120,769
1,473,909
11,418
11,418
100
1
12,911
12,911
10
119,704
1,129,309
1,420,239
120,442
1,182,754
1,736,929
10,490
10,490
1
1,353
1,354
10,799
10,799
131,241
1,189,256
1,522,410
1,608
1,521
18
18
12
11
100
100
167,485
164,054
10,870
1,793
10,870
1,692
104,372
115,473
106,017
128,956
140,069
13,418
15,782
1,000,000
1.0
1.0
1.5
10
102,000
10,000
1.75
108
129
1,774
153.72
107.99
1,851
13,739
106,860
183
146
1,896,237
1,734,148
1,829
106,860
1,579
We found 56 numbers that start with the digit 2. Here they are:
248,240
296,217
225,146
2,386,417
2,181,127
2,121,519
2,939,690
224,628
226,421
201,596
203,288
285,764
2,304,079
2,224,342
2,580,955
2,803,451
2,430,303
2,848,367
2,939
206,014
21,757
24,920
261,894
220,021
257,943
248,572
28,370
2,488,353
2,430,303
2,803,451
20
2,580,955
2
24
25
2
2
209,956
201,701
226,421
224,628
203,288
204
204
201,596
2.0
25
2.0
28,606
235
23.9
24.6
277
2,848,367
283,626
232,854
We found 60 numbers that start with the digit 3. Here they are:
3,198
3,021,604
3,144,146
346,960
309,576
306,671
35,739
3,556,386
3,760
3,163,857
3,547
342,048
305,680
340,469
305,052
340,469
305,052
3,672
336,797
305,052
340,469
305,052
3,420
3,596
32,716
37,742
32,252
369,786
382,216
3,509
3,913
305,052
305,052
36
3,358
358,722
362,090
3,760
340,469
340,469
3,672
3,672
375
34.0
34.0
3.8
3.9
3,039
3,033
3,013
340,469
305,052
354
3,000,000
362,090
3,163,857
387,150
3,547
340,469
305,052
4's 5's 6's
We found 66 numbers that start with the digit 4. Here they are:
42,989,311
424,243
454,629
47,467
462,065
462,843
46,013
4,314,290
4,195,843
400,000
44,149
45,048
45,922
43,247
44,166
45,042
442
450
459
4,665
448,256
401,777
448,908
405,324
43,781
45,362
43,964
45,508
4,682
47,959
41,097
4,949
48,225
481
471,421
424,243
454,629
49,036
46,809
468
480
481
45,922
459
45,048
450
44,149
442
40
40
4
4
492,907
455,260
40,000
4.0
42,899
43,358
42,470
44,712
43,781
45,362
43,964
45,508
438,018
4,665
We found 26 numbers that start with the digit 5. Here they are:
55,000
52,606
53,391
5,986,689
537,518
551,380
541,199
582,378
59,632
57,084
5,986,689
5,650
5,583
58,276
545,304
59
5,341
554,988
560,338
50
574,035
531,564
50,000
5
5,346
560,338
We found 20 numbers that start with the digit 6. Here they are:
6,895,245
6,999,294
685,887
62,287
61,023
6,895,245
6,999,294
652
628
6.72
6.70
628
60
62,287
6,630
68
6.72
6.70
652
628
7's 8's 9's
We found 18 numbers that start with the digit 7. Here they are:
70,000
78,541
713,775
710,613
7.78
7.74
72,033
79,031
7,346
703,201
7,016
7,583
7.25
77
71,932
7.78
7.74
72,033
We found 13 numbers that start with the digit 8. Here they are:
88
814,699
81,399
892
88,934
88,100
86,377
844
880
882
88
85
81,399
We found 19 numbers that start with the digit 9. Here they are:
98,766
99,644
91,285
91,105
9,283
90,459
987
958
9
902
9,635
93,466
99
99,644
958
987
93,055
90,609
99,644
While the above ULTA 10Q Filed 6/2/2026 is interesting in isolation, we have found that it is also useful to take a look at older Ulta Beauty, Inc. filings processed by our Benford's Law Stocks algorithm, to see how the company's filings "typically look" on a Benford's Law analysis. Below we repeat the 10Q Filed 6/2/2026 but instead of the chart comparing against the typical company across our coverage universe, below we show the same chart compared against the typical ULTA 10Q and 10K filings that we have processed historically. This is followed by similar charts for each of those historical filings.

30.5
14.0
15.0
16.5
6.5
5.0
4.5
3.2
4.8
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 79
XBRL?   [ original filing ]
Total numbers found: 400

= Typical ULTA range from 8/25/2021 to 6/2/2026
29.7
18.9
10.6
17.0
10.6
3.4
4.1
4.1
1.5
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 80
XBRL?   [ original filing ]
Total numbers found: 583

= Typical ULTA range from 8/25/2021 to 6/2/2026
27.5
21.6
9.5
15.1
10.6
3.2
4.3
5.8
2.3
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 70
XBRL?   [ original filing ]
Total numbers found: 556

= Typical ULTA range from 8/25/2021 to 6/2/2026
25.8
17.2
18.8
14.9
9.0
4.6
3.7
2.6
3.4
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 64
XBRL?   [ original filing ]
Total numbers found: 832

= Typical ULTA range from 8/25/2021 to 6/2/2026
28.5
11.9
14.8
10.0
14.8
6.9
5.8
2.6
4.7
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 60
XBRL?   [ original filing ]
Total numbers found: 379

= Typical ULTA range from 8/25/2021 to 6/2/2026
29.8
14.1
12.1
11.9
15.5
4.4
3.4
4.8
4.0
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 67
XBRL?   [ original filing ]
Total numbers found: 503

= Typical ULTA range from 8/25/2021 to 6/2/2026
28.4
18.0
11.9
7.6
13.2
5.4
6.3
6.3
3.0
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 71
XBRL?   [ original filing ]
Total numbers found: 606

= Typical ULTA range from 8/25/2021 to 6/2/2026
27.7
17.1
17.5
16.5
6.5
5.4
3.6
3.1
2.7
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 74
XBRL?   [ original filing ]
Total numbers found: 943

= Typical ULTA range from 8/25/2021 to 6/2/2026
26.5
16.0
14.0
17.4
7.1
5.9
4.4
4.7
3.9
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 90
XBRL?   [ original filing ]
Total numbers found: 407

= Typical ULTA range from 8/25/2021 to 6/2/2026
29.0
19.0
10.7
14.5
12.3
3.6
3.2
4.6
3.2
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 87
XBRL?   [ original filing ]
Total numbers found: 504

= Typical ULTA range from 8/25/2021 to 6/2/2026
27.2
17.4
12.8
11.2
14.3
4.2
3.1
4.8
5.1
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 62
XBRL?   [ original filing ]
Total numbers found: 547

= Typical ULTA range from 8/25/2021 to 6/2/2026
26.3
19.5
17.7
11.3
10.2
5.3
3.7
2.6
3.4
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 88
XBRL?   [ original filing ]
Total numbers found: 855

= Typical ULTA range from 8/25/2021 to 6/2/2026
27.4
11.7
15.4
10.7
16.2
5.5
5.7
2.6
4.7
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 38
XBRL?   [ original filing ]
Total numbers found: 383

= Typical ULTA range from 8/25/2021 to 6/2/2026
29.0
14.7
12.7
9.4
13.8
4.5
5.6
7.2
3.1
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 50
XBRL?   [ original filing ]
Total numbers found: 552

= Typical ULTA range from 8/25/2021 to 6/2/2026
28.8
20.6
10.1
16.3
7.0
4.5
6.2
5.0
1.6
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 81
XBRL?   [ original filing ]
Total numbers found: 626

= Typical ULTA range from 8/25/2021 to 6/2/2026
26.8
17.6
18.0
17.3
5.9
4.7
4.0
3.1
2.6
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 67
XBRL?   [ original filing ]
Total numbers found: 850

= Typical ULTA range from 8/25/2021 to 6/2/2026
26.0
16.9
11.4
15.1
10.6
6.0
4.9
4.9
4.2
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 92
XBRL?   [ original filing ]
Total numbers found: 385

= Typical ULTA range from 8/25/2021 to 6/2/2026
30.7
14.2
13.6
12.0
14.4
4.2
2.8
3.6
4.4
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 62
XBRL?   [ original filing ]
Total numbers found: 499

= Typical ULTA range from 8/25/2021 to 6/2/2026
27.6
17.5
12.8
8.2
15.1
5.1
4.0
4.2
5.5
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 57
XBRL?   [ original filing ]
Total numbers found: 548

= Typical ULTA range from 8/25/2021 to 6/2/2026
25.7
22.2
14.3
9.4
12.0
4.9
4.6
2.3
4.7
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 77
XBRL?   [ original filing ]
Total numbers found: 844

= Typical ULTA range from 8/25/2021 to 6/2/2026
 

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