On this page of Benford's Law Stocks.com we present our study of DIGITAL BRAND MEDIA amp MARKETING GROUP INC. — ticker symbol DBMM. SEC filings have been screened by our Benford's Law software, for quarterly 10Q and annual 10K filings from 1/14/2020 to 11/29/2024 for DIGITAL BRAND MEDIA amp MARKETING GROUP INC. under CIK number 0001127475. For filings made in XBRL (eXtensible Business Reporting Language) format, our algorithm extracts all "tagged" numbers presented by the company; for any non-XBRL filings our algorithm uses its own interal set of rules to extract what it believes to be numbers as found throughout the filings. The format found for each filing is presented below together with the results for DBMM, with the percentage of found numbers beginning with each digit (1's, 2's, 3's, 4's, 5's, 6's, 7's, 8's, and 9's) charted against the "normal" range observed throughout our coverage universe, as well as the "normal" range for DIGITAL BRAND MEDIA amp MARKETING GROUP INC. based on the past DBMM filings our system processed in the past.
Benford Chart for DBMM 10K Filed 11/29/2024
25.0
12.1
12.1
11.7
10.0
6.2
10.8
6.7
5.4
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
XBRL? ✓  [ original filing ]
Total numbers found: 240
Recent share count: NA

■ = Typical range across full coverage universe
# of Numbers Found in Filing
Benford's Law Stocks Indicator
240
Low count compared to other filers, falling in the bottom quartile. At this number count, it would take about 2 numbers to move any given column by a full percentage point.
Benford's Law Stocks Score for DBMM = 60
60

Starting from a possible score of 100, we made the following score deductions:
 • We deducted point upon observing the 1's percentage was below the typical coverage universe range.
 • We deducted point upon observing the 2's percentage was below the typical coverage universe range.
 • We deducted point upon observing the 2's percentage was below the company's typical historical range.
 • We deducted points upon observing the 4's percentage was above the typical coverage universe range.
 • We deducted points upon observing the 4's percentage was above the company's typical historical range.
 • We deducted points upon observing the 5's percentage was above the typical coverage universe range.
 • The 7's percentage was higher than the 6's percentage, increasing the penalty multiplier.
 • We deducted points (includes the impact of penalty multiplier) upon observing the 7's percentage was above the typical coverage universe range.
 • We deducted points upon observing the 8's percentage was above the typical coverage universe range.
 • We deducted point upon observing the 8's percentage was above the company's typical historical range.
 • We deducted point upon observing the 9's percentage was above the typical coverage universe range.
DBMM's Score Vs. Typical Stock
Benford's Law Stocks Indicator
DBMM
Low score compared to other filers, falling in the bottom quartile.
Other Stocks Ranking Near DBMM
SXI
HHGCU
VTS
AMK
 SGD
GDC
LVER
ABT
Check our work! We provide our DIGITAL BRAND MEDIA amp MARKETING GROUP INC. Benford's Law analysis for informational purposes only, and our software should be expected to make mistakes and contain errors (nothing you see on this website should be relied upon for any decision-making without first repeating the analysis yourself independently), and so below we present to you all of the numbers our system detected, for the DBMM filing above. This way, you can open the filing on your own and compare what you see below against what you yourself find. This can also be helpful for exploring any columns in particular that caught your eye.

1's 2's 3's
We found 60 numbers that start with the digit 1. Here they are:
11,010
1,606,522
1,189,387
1,109,178
1,313,536
14,105
1,995,185
1,995,185
1,995
1,995
18,181,536
17,136,394
158,287
169,316
1,045,142
1,136,507
1,995,185
1,995,185
1,995
1,995
146,500
17,136,394
16,423,311
1,045,142
18,181,536
17,136,394
1,045,142
1,420
169,316
158,287
10,788
123,425
13,112
11,669
1,294
1,056
19,000
10,345
13,729
140,872,750
100
100
12
12,758
1,347
15
1,109,178
1,313,536
158,287
15,435
1,000
150,000
187,000
150,000
181,000
1,845,000
115,684
122,184
115,684
122,184
We found 29 numbers that start with the digit 2. Here they are:
2,723,221
20,739
206,476
2,478,291
27,297
2,000,000
2,000,000
2,000,000,000
237,868
234,601
260,774
298,259
25,276
250,000
2,505,588
26,100
2.5
281,932
206,476
2,000,000
2,000,000
2,000,000,000
26,781
226,000
2,045,000
2,382,000
2,178,000
237,868
237,868
We found 29 numbers that start with the digit 3. Here they are:
375,792
3,161,226
39,938
309,644
3,267
313,235
34,778
37,500,000
37,500
39,958
312,179
35,157
3.7
3
3,161,226
3,161,226
3,175,331
365
365
33,386
375,792
39,000
31,000
337,000
333,000
309,644
309,644
309,644
309,644
4's 5's 6's
We found 28 numbers that start with the digit 4. Here they are:
49,815
44,521
470
46,040
48,870
465,174
463,694
465,174
463,694
461,907
414,824
46,255
42,070
42,051
42,051
42,070
417,135
436,785
471,168
44,521
49,815
44,521
46,040
41
41
4.38
4.74
46,255
We found 24 numbers that start with the digit 5. Here they are:
592
53,893
517,242
517,242
51,427
583,235
51,427
51,427
505
5,485
569,264
596,817
508,113
575,852
5,294
576,000
517,242
517,242
53,893
5.18
5.18
53.04
53,952
58,186
We found 15 numbers that start with the digit 6. Here they are:
61,417
65,730
61,417
65,730
6,483,097
6,510,394
6,444,664
61,417
65,730
606,984
6,444,664
63,600
6
61,417
65,730
7's 8's 9's
We found 26 numbers that start with the digit 7. Here they are:
724,272
7,628,483
7,642,588
787,718,631
7,581,171
73,349
713,083
755,134
797,252,878
787,718,631
787,718
713,083
7,581,171
713,083
73,349
7,853
774
784
76,216
77
77
7,500,000
76,216
7,500,000
7,465
7,289
We found 16 numbers that start with the digit 8. Here they are:
825,218,631
812,483
825,218,631
825,218
825,218
825,218,631
825,218,631
825,218,631
825,218,631
825,218
825,218
825,218
86,499
84,523,650
88,784
8.1
We found 13 numbers that start with the digit 9. Here they are:
9,813,090
9,813,090
91,365
9,813,090
9,666,590
9,813,090
9,813,090
93,478
91,365
9,364
97
98,265
9,172
While the above DBMM 10K Filed 11/29/2024 is interesting in isolation, we have found that it is also useful to take a look at older DIGITAL BRAND MEDIA amp MARKETING GROUP INC. filings processed by our Benford's Law Stocks algorithm, to see how the company's filings "typically look" on a Benford's Law analysis. Below we repeat the 10K Filed 11/29/2024 but instead of the chart comparing against the typical company across our coverage universe, below we show the same chart compared against the typical DBMM 10Q and 10K filings that we have processed historically. This is followed by similar charts for each of those historical filings.

10K Filed 11/29/2024
25.0
12.1
12.1
11.7
10.0
6.2
10.8
6.7
5.4
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 60
XBRL? ✓  [ original filing ]
Total numbers found: 240

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10Q Filed 1/16/2024
28.9
15.8
15.3
7.4
11.1
6.8
5.3
6.3
3.2
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 76
XBRL? ✓  [ original filing ]
Total numbers found: 190

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10Q Filed 4/13/2023
26.1
19.7
8.3
5.7
6.8
4.2
15.9
5.3
8.0
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 0
XBRL? ✓  [ original filing ]
Total numbers found: 264

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10Q Filed 7/14/2022
30.4
15.2
11.2
6.8
12.8
4.8
8.8
4.4
5.6
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 50
XBRL? ✓  [ original filing ]
Total numbers found: 250

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10K Filed 11/5/2021
32.8
20.5
9.4
6.9
9.2
4.7
5.9
4.4
6.2
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 70
XBRL? ❌  [ original filing ]
Total numbers found: 682

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10Q Filed 1/12/2021
36.9
15.3
12.7
6.7
7.8
3.1
7.3
4.9
5.3
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 74
XBRL? ❌  [ original filing ]
Total numbers found: 510

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10Q Filed 4/8/2020
36.3
20.2
11.7
5.6
6.3
3.6
5.4
6.0
5.0
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 72
XBRL? ❌  [ original filing ]
Total numbers found: 521

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10Q Filed 7/15/2024
26.1
16.8
9.0
6.3
7.1
6.3
12.7
7.8
7.8
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 41
XBRL? ✓  [ original filing ]
Total numbers found: 268

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10K Filed 11/29/2023
20.7
16.0
13.7
9.4
8.6
6.2
12.1
5.5
7.8
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 45
XBRL? ✓  [ original filing ]
Total numbers found: 256

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10Q Filed 1/13/2023
31.2
17.1
12.2
4.9
12.7
3.4
11.2
1.5
5.9
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 26
XBRL? ✓  [ original filing ]
Total numbers found: 205

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10Q Filed 4/12/2022
29.9
17.4
9.1
5.0
9.1
3.3
13.7
2.9
9.5
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 0
XBRL? ✓  [ original filing ]
Total numbers found: 241

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10Q Filed 7/9/2021
32.5
14.7
14.5
7.5
8.7
3.2
8.7
4.6
5.5
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 68
XBRL? ❌  [ original filing ]
Total numbers found: 585

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10K Filed 12/15/2020
34.2
18.0
10.0
9.3
6.0
5.2
6.6
4.6
6.0
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 82
XBRL? ❌  [ original filing ]
Total numbers found: 711

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10Q Filed 1/14/2020
34.6
16.8
13.2
6.9
5.2
4.0
6.3
6.7
6.3
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 78
XBRL? ❌  [ original filing ]
Total numbers found: 477

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10Q Filed 4/15/2024
27.4
18.0
6.8
6.4
9.8
5.6
11.3
9.4
5.3
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 47
XBRL? ✓  [ original filing ]
Total numbers found: 266

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10Q Filed 7/17/2023
22.6
19.9
13.5
6.8
6.8
5.3
12.8
5.6
6.8
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 47
XBRL? ✓  [ original filing ]
Total numbers found: 266

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10K Filed 11/29/2022
28.7
17.5
12.1
3.8
10.4
3.8
10.4
3.3
10.0
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 8
XBRL? ✓  [ original filing ]
Total numbers found: 240

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10Q Filed 1/14/2022
38.5
14.4
10.1
3.8
15.4
1.9
7.7
1.9
6.2
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 16
XBRL? ✓  [ original filing ]
Total numbers found: 208

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10Q Filed 4/12/2021
34.6
17.2
9.6
6.5
8.1
4.5
8.3
5.0
6.2
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 67
XBRL? ❌  [ original filing ]
Total numbers found: 581

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
10Q Filed 7/14/2020
30.6
16.0
16.9
8.2
4.9
3.6
6.7
6.0
6.9
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 52
XBRL? ❌  [ original filing ]
Total numbers found: 549

■ = Typical DBMM range from 1/14/2020 to 11/29/2024
SPWH 10Q Filed 12/11/2024:
66
VGES 10Q Filed 12/11/2024:
77
RFL 10Q Filed 12/11/2024:
81
ROST 10Q Filed 12/10/2024:
77
REVG 10K Filed 12/11/2024:
89
FNVTU 10Q Filed 12/10/2024:
63
CDMO 10Q Filed 12/10/2024:
65
GIII 10Q Filed 12/10/2024:
84
PLAY 10Q Filed 12/10/2024:
67
OLLI 10Q Filed 12/10/2024:
47
UNFI 10Q Filed 12/10/2024:
77
DBI 10Q Filed 12/10/2024:
72
DELL 10Q Filed 12/10/2024:
72
IOT 10Q Filed 12/10/2024:
85
GME 10Q Filed 12/10/2024:
89
IDT 10Q Filed 12/10/2024:
82
ORCL 10Q Filed 12/10/2024:
85
URBN 10Q Filed 12/10/2024:
89
SKIL 10Q Filed 12/10/2024:
81
MDB 10Q Filed 12/10/2024:
89
ONEW 10K Filed 12/10/2024:
99
ASO 10Q Filed 12/10/2024:
70
FERG 10Q Filed 12/10/2024:
87
DOMO 10Q Filed 12/9/2024:
87
ONCO 10Q Filed 12/9/2024:
93
AI 10Q Filed 12/9/2024:
74
LAKE 10Q Filed 12/9/2024:
88
OOMA 10Q Filed 12/9/2024:
92
BRZE 10Q Filed 12/9/2024:
93
PHR 10Q Filed 12/9/2024:
90
GFMH 10Q Filed 12/9/2024:
48
PL 10Q Filed 12/9/2024:
96
ZUO 10Q Filed 12/9/2024:
90
CASY 10Q Filed 12/9/2024:
87
VSCO 10Q Filed 12/9/2024:
71
YEXT 10Q Filed 12/9/2024:
94
ODC 10Q Filed 12/9/2024:
97
MTN 10Q Filed 12/9/2024:
74
VEEV 10Q Filed 12/9/2024:
100
HQY 10Q Filed 12/9/2024:
77
 

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